For this post I am talking about what has been called “fake news”….I know, I know so much has been written about ‘fake news’….and anything these days that does not fit in the conversation about Trump is labeled as ‘fake news’….this phenom, ‘fake news’, is not spread by those damn Russians or some bot stashed away in some dusty backroom……no ‘fake news’ is spread because most people are f*cking lazy.
It’s anyone’s guess how influential 13 Reds with a $100,000 Facebook budget for America’s 6.8 billion-dollar election may have been, but perhaps the driver behind fake news is less nefarious than we’ve been led to believe: What if people are just gossiping, lazy, idiots? It appears that may be the case, at least according to a study published today in the journal Science about how fake news spreads on social media.
It turns out that fake news spreads in a similar way to high school gossip. Fictional news not seen anywhere else is like a secret waiting to get out around school. People jump to share it because it appears exclusive and people want to be the first to break the news to their friends. “Novel information is thought to be more valuable than redundant information,” study co-author Sinan Aral, a professor of management at the Massachusetts Institute of Technology, said. “People who spread novel information gain social status because they’re thought to be ‘in the know’ or to have inside information.”
Damn that article hits the nail on the bent head.
The premise that people are lazy is all too accurate….anyone that writes a political blog knows how lazy they truly are….it is easier for them to regurgitate crap than it is to research it to determine if it is garbage or accurate.
This laziness has made the search for truth and accuracy virtually impossible……and in the mean time ‘fake news’ continues and is taking over for true news and is gaining in popularity.