Yesterday, 26 May, the markets got what they had been wanting…a bit of good news….and the investors had a feeding frenzy.
The national Consumer Confidence Index was up 14 points this month, to 54.9, according to the Conference Board, the New-York based group that conducts the monthly survey. Driving this was the ”Expectations Index,” which is the part of the survey that measures beliefs about the future. That part was up 22 points, to 72.3.
After hearing the news and watching the markets soar….I had to ask? Huh?
Did I miss something? Over 6 million unemployed…..foreclosures raising at an alarming rate…..prices screaming upward…..businesses closing….bills unpaid….personal bankruptcies going up…on and on…..but somewhere the economic gurus have found a way to make all that sound like a bright future for us all.
When I heard the news my first thought was, “who did they ask? Some guy with a job making $75,000 a year?” Apparently that is just who they asked. Why do I say this?
In simple terms, increased consumer confidence indicates economic growth in which consumers are spending money, indicating higher consumption. Decreasing consumer confidence implies slowing economic growth, and so consumers are likely to decrease their spending. The idea is that the more confident people feel about the economy and their jobs and incomes, the more likely they are to make purchases. Declining consumer confidence is a sign of slowing economic growth and may indicate that the economy is headed into trouble.
Each month The Conference Board surveys 5,000 U.S. households. The survey consists of five questions that ask the respondents’ opinions about the following:
- Current business conditions
- Business conditions for the next six months
- Current employment conditions
- Employment conditions for the next six months
- Total family income for the next six months
Survey participants are asked to answer each question as “positive”, “negative” or “neutral”. The preliminary results from the Consumer Confidence Survey are released on the last Tuesday of each month at 10am EST.
Now that you have been informed on how the CCI is calculated, you can also see that I was right in my assumption. They poll 5000 households that are stable and thriving and then they write a report stated that all is well in the land of consumption. And the markets respond to the “good” news. Investors benefit from the “fake” news.
Let us take another tack…..pick a business say….Staples…..Staples Inc.’s fiscal first-quarter earnings fell by a third as consumers and businesses put off purchases of bigger-ticket items such as office furniture.
Aside from the downsizing and closings of businesses that have come with the recession, big office-supply chains like Staples are facing a wave of price competition from lower-cost vendors ranging from online discounters to giants such as Wal-Mart Stores Inc.
That does not sound like even businesses are that confident, now does it? So the whole CCI is a made up piece of economic fairy tale that illustrates NOTHING, while giving the markets a reason for a rally.
As with all these types of reports, the info is skewed to benefit Wall Street not to show a realistic picture of what the economy is really doing and how it is effecting “real” people.