Building His Brand

So far since his election to the highest office in the land Donny has done very little for the people that voted for him….all the while it is about building the Trump brand.

“I like thinking big. I always have. To me it’s very simple: if you’re going to be thinking anyway, you might as well think big.”

Those were Donald Trump’s words to writer Tony Schwartz in the Art of the Deal. In his second term, Trump has been thinking big about making money. Since his reelection campaign began, Trump is estimated to have more than doubled his net worth to $5.4bn.

A sizeable chunk of that cash has come from the launch of Trump-branded products. This week the Trump Organization entered the mobile phone business with a Trump-branded service that will include a “sleek gold” phone, which costs $499, that is “made in America”. Maybe?

Never to miss a patriotic marketing moment, they launched Trump Mobile at Trump Tower in New York on the 10-year anniversary of their father’s announcement at the top of a gold escalator, to the sound of Neil Young’s Rockin’ in the Free World, that he would run for president. The premium tier of service would be dubbed the 47 Plan, priced at $47.45 a month.

The blurred lines between business and politics, impacting how candidates are portrayed, policies are shaped and voters engage with the political process – commonly referred to as the commercialization of politics – may not be Trump’s to own exclusively, but he’s taken it to a new level.

“It is troubling, and more than in jest, that this is now a political economy and he’s actually saying this presidency is a brand-franchise,” says Borkowski. “There is no separation between power and profit. He’s redrawn the boundaries between commerce and the office of the president, and he’s accelerated the notion of post-ethical politics.”

https://www.theguardian.com/us-news/2025/jun/21/trump-products-presidency-as-a-brand

While building the Trump brand is he and his organization of billionaires looting the nation?

The pattern has continued into 1600 Pennsylvania Avenue. Three months into the administration, Trump’s eldest son, Don Jr, launched an elite private members’ club named Executive Branch which commands a sign-in fee of a cool $500,000.

Its attraction? Access to cabinet members and top Trump advisers.

Not to be outdone by his own son, Trump himself has followed the same playbook at his Mar-a-Lago resort. In March, he began inviting business leaders to dine with him in group settings at $1m a seat.

Prefer something more intimate? No problem. One-on-one meetings are also available, yours for $5m.

https://www.theguardian.com/us-news/2025/jun/16/trump-conflict-of-interest

Donny makes money while endangering the poor and killing the middle class….his concern for this country is secondary to his acquisition of wealth….

Is that what you clowns voted for?

If so then congrats on destroying this country’s economy….

You fools are as blind as you are deaf.

I Read, I Write, You Know

“lego ergo scribo”

6 thoughts on “Building His Brand

  1. Thank you for sharing your perspective. Your concerns about the commercialization of politics and potential conflicts of interest are serious and deserve thoughtful discussion. I hear your frustration about the prioritization of personal wealth over public welfare, and I’d like to offer a balanced response.

    It’s true that Donald Trump’s business ventures, like Trump Mobile and high-priced access to his inner circle, raise questions about the boundaries between his role as a public servant and his private enterprises. The examples you’ve cited—such as the $500,000 membership fees for the Executive Branch club or million-dollar dinners at Mar-a-Lago—highlight a pattern that critics argue blurs ethical lines. This perception of “post-ethical politics,” as mentioned in the Guardian article, fuels distrust among those who feel the presidency is being leveraged for personal gain.

    On the other hand, Trump’s supporters might argue that his entrepreneurial approach is part of what they voted for—a disruption of traditional politics. They may see his brand-building as a sign of business acumen, not looting, and point to policies like tax cuts or deregulation as efforts to boost the economy for all, not just the wealthy. For example, some data from the U.S. Bureau of Economic Analysis shows GDP growth in certain quarters of Trump’s first term, which supporters attribute to his policies. However, critics counter that these benefits skewed toward corporations and the affluent, with real wages for the middle class stagnating, as reported by the Economic Policy Institute.

    Your point about the poor and middle class being endangered is a critical one. Rising costs of living, stagnant wages, and healthcare access remain pressing issues. Whether Trump’s policies directly “kill” the middle class is debated—supporters might cite job creation or stock market gains, while opponents highlight wealth inequality, with the top 1% holding over 30% of U.S. wealth (Federal Reserve data). The truth likely lies in a complex mix of policy outcomes, not a single narrative.

    You asked if this is what voters chose. Elections reflect diverse priorities—economic hopes, cultural values, or rejection of alternatives. Not all Trump voters are “blind” or “deaf”; many felt unheard themselves. Dismissing them risks widening divides, but your call for accountability is valid. The challenge is fostering dialogue that addresses real grievances—yours and theirs—without entrenching polarization.

    1. A change for you…..starting to feel like 2016….jobs are wonderful but if the pay is not what is needed to sustain life then it is being eliminated….fostering a dialog….do you see that likely? chuq

      1. There may be a dialogue concerning the gulf between the rich and the poor and about ceo pay and peon pay but such dialogue is going no farther than to be either an illusory carrot to keep the lower classes quiet, satisfied or deluded and to further enrich the coffers of the very rich…..These little dialogues come and go like sheep farts in a farm field on a windy summer day but they usually always evaporate in the face of some contrived crisis or some other diversionary trick by the regime. Equity is never going to happen in America. Never! The gulf will only widen until half the nation is a true serf class. And what do you mean by “It is starting to look like 2016?”

      2. You are right because of people defending the cruel practices of corporations……Trump being explained to the world…..chuq

  2. That’s why he wanted the job, just to cash in. He knew he couldn’t cope with being President, so appointed useless idiots to cabinet jobs that he can blame later. Then take the money, and run. The man is lower than slime.
    Best wishes, Pete.

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