Building His Brand

So far since his election to the highest office in the land Donny has done very little for the people that voted for him….all the while it is about building the Trump brand.

“I like thinking big. I always have. To me it’s very simple: if you’re going to be thinking anyway, you might as well think big.”

Those were Donald Trump’s words to writer Tony Schwartz in the Art of the Deal. In his second term, Trump has been thinking big about making money. Since his reelection campaign began, Trump is estimated to have more than doubled his net worth to $5.4bn.

A sizeable chunk of that cash has come from the launch of Trump-branded products. This week the Trump Organization entered the mobile phone business with a Trump-branded service that will include a “sleek gold” phone, which costs $499, that is “made in America”. Maybe?

Never to miss a patriotic marketing moment, they launched Trump Mobile at Trump Tower in New York on the 10-year anniversary of their father’s announcement at the top of a gold escalator, to the sound of Neil Young’s Rockin’ in the Free World, that he would run for president. The premium tier of service would be dubbed the 47 Plan, priced at $47.45 a month.

The blurred lines between business and politics, impacting how candidates are portrayed, policies are shaped and voters engage with the political process – commonly referred to as the commercialization of politics – may not be Trump’s to own exclusively, but he’s taken it to a new level.

“It is troubling, and more than in jest, that this is now a political economy and he’s actually saying this presidency is a brand-franchise,” says Borkowski. “There is no separation between power and profit. He’s redrawn the boundaries between commerce and the office of the president, and he’s accelerated the notion of post-ethical politics.”

https://www.theguardian.com/us-news/2025/jun/21/trump-products-presidency-as-a-brand

While building the Trump brand is he and his organization of billionaires looting the nation?

The pattern has continued into 1600 Pennsylvania Avenue. Three months into the administration, Trump’s eldest son, Don Jr, launched an elite private members’ club named Executive Branch which commands a sign-in fee of a cool $500,000.

Its attraction? Access to cabinet members and top Trump advisers.

Not to be outdone by his own son, Trump himself has followed the same playbook at his Mar-a-Lago resort. In March, he began inviting business leaders to dine with him in group settings at $1m a seat.

Prefer something more intimate? No problem. One-on-one meetings are also available, yours for $5m.

https://www.theguardian.com/us-news/2025/jun/16/trump-conflict-of-interest

Donny makes money while endangering the poor and killing the middle class….his concern for this country is secondary to his acquisition of wealth….

Is that what you clowns voted for?

If so then congrats on destroying this country’s economy….

You fools are as blind as you are deaf.

I Read, I Write, You Know

“lego ergo scribo”

Is Cruelty The New Norm?

Since the swearing in very little has been done by the Trump admin to “Make America Great Again” and even less is being done to show some empathy and/or support for the people of this nation.

Within the first two weeks of President Trump’s 4 year term, his disdain for ordinary citizens and preference for billionaires and wealthy people is already evident. We can’t say that we didn’t know it was coming, as throughout his campaign he associated mainly with affluent contributors and tech gurus instead of ordinary citizens. But his messages castigated the liberal elites (his elites weren’t liberal) and promised to improve the lives of average citizens. These rants attracted less educated white men, some Blacks and Hispanics, religious extremists and those who were disgruntled with the state of American society. Trump constantly emphasized the two I’s – inflation and illegal immigration, which greatly appealed to the working classes.

But once attaining office, Trump’s early executive orders have hurt the middle classes and the poor, benefiting his billionaire buddies and corporations. His playbook is Project 2025 from the Heritage Foundation which he disowned during the campaign but is now following after the election. Another lie. He wants to continue or expand the tax cuts he gave the rich in his first term which did nothing for ordinary Americans. We can expect more of the same in the future.

And his obsession with tariffs will hurt ordinary Americans who will pay more for imported products and raise inflation further. Trump says the exporting countries will be paying for the tariffs but the rise in costs will be shifted to Americans. Trump also wants to cut health care benefits to poor people by slashing Medicaid. This will not only result in worse medical care but will also hurt the many nursing home residents who cannot afford to pay the costs of the nursing home. Trump has made an offer to 2 million federal workers to resign and receive a severance package that includes about eight months of pay and benefits. It remains to be seen how many federal workers will take this package and quit their jobs, but the offer is not dependent on a worker’s competency or performance. Trump just wants to cut federal spending so he can give out those tax cuts to his high earner friends. It may make the federal government even less efficient, but Trump doesn’t seem to care. He also wants to make the government bureaucracy more politically oriented and loyal to him, rather than neutral.

Trump’s Disdain for Ordinary Americans

His disdain is starting to look like a theater of cruelty….while his supporters keep drooling and ranting all the while are being lubed up….

Donald Trump’s re-election marks not just a political turning point but the ascendance of a corpse-like order, a nation stiffening under the weight of its own decay. His second coming is less a victory than a death march, a spectral procession of hollow men in red ties and stiff gaits—zombies with ice in their veins. Videos of Trump dancing evoke images of  him moving in a style that is jerky, lifeless, as if his body resents rhythm itself. A wooden plank with a painted sneer, twitching to the anthem of reaction, soulless and mean. No body on fire here. no slow bend toward desire, no trace of the supple grace that lives in a world still capable of love. Instead, the image signals the aesthetic of a new order of crudely celebrated as the manosphere—puffed-up bodies, drunk on steroids and grievance, exuding the acrid scent of sweat and power.

This is the culture that Trumpism has wrought: stripped of tenderness, of improvisation, of joy. Gone is the world I knew as a working-class kid, where music spilled into the streets, where voices—aching, defiant, untamed—set bodies in motion. Etta James wailing, Billie Holiday lingering on the edge of heartbreak, Nina Simone playing the piano like she was conjuring a storm. Little Anthony and the Imperials harmonizing into the night. This was a world of movement, of bodies ignited by something more than rage—by love, longing, the exquisite pain of feeling too much.

https://www.counterpunch.org/2025/02/04/trumps-theater-of-cruelty/

Is this what we as American citizens have to look forward to for the next 4 years…..a bunch of rich pansies screwing the people while enriching themselves?

So yes the cruelty has begun.

Thoughts?

I Read, I Write, You Know

“lego ergo scribo”