Just a FYI piece for my readers
This would be a good post for my more tech oriented readers to reply about….I am not a techno geek….Hell I still hunt and peck with 3 fingers….
Ever get annoyed by those pop-up adverts that appear out of nowhere when you are trying to watch something interesting?
Did you know that many of those advertisers are getting popped by hackers for millions, even billions of dollars?
Computer hackers are a sophisticated system of fake websites and artificial web users to deceive advertisers into thinking that people are clicking on billions of online adverts and videos every day.
The fraudsters create a series of fake websites and use computer programs called “bots” to record the starting and stopping of videos and clicks on adverts, which are then reported to advertising companies as activity by humans on real websites.
In fact, some experts believe that 70% of online advertisements are never even watched or clicked by humans.
This statistic stunned Ron Amram, vice-president of media at Heineken USA, who admitted to Bloomberg in 2014, “It was like we’d been throwing our money to the mob.”
I have mixed emotions…..on one hand serves them right for being irritating douches and the other no one deserves that kind of punishment….
Signing off for the day…posting will start again tomorrow….chuq