Reporting from Wells, Nev. — The women at Donna’s Ranch are crowded around the kitchen table on a warm summer night, dining on stir fry, tugging at thigh-high dresses, griping about depleted bank accounts. At this northeastern Nevada bordello, which marks a gravel road’s end, they woo grizzled truckers and weary travelers for a single reason: money.

Lately, the women don’t go home with much.
Signs of the economic free fall have cropped up in many of Nevada’s 25 or so legal brothels. The Mustang Ranch, for example, has a steady stream of customers, but the number of women vying for work has soared. Even a 74-year-old applied. This summer, the Shady Lady gave $50 gas cards to those who spent $300. The Moonlite Bunny Ranch offered extras to customers paying with their economic stimulus checks.

Here, 180 miles west of Salt Lake City, near the junction of Interstate 80 and Highway 93, Donna’s Ranch has seen its business plummet nearly 20%. More than three-quarters of its customers are long-haul truckers, and high fuel and food prices have drained them of “play money,” owner Geoff Arnold says. That cuts into pay for his 10-member staff and the “working girls.”

Billed as the West’s oldest continuously operating bordello, Donna’s Ranch greets drivers with a sign that depicts a cowboy-hatted, buxom brunet preening atop a truck bed. The red-roofed, single-story brothel is plagued with leaks; a recent earthquake cracked its beige exterior. The women’s rooms are small. Most have a double bed, a television and DVD player, and tables with assorted lotions, sex toys and toiletries. There’s also a handmade sign that reminds customers: Tips are appreciated.

From 2006 to 2007, the brothel’s revenue climbed 7.6%, to about $1 million. This year, Arnold expects to make about $200,000 less. Closing that gap is tricky: Brothel advertising is legal, but billboards and bus ads risk upsetting neighbors. So the bordello sponsors a soccer team in Boise and a rodeo in Wells. It also bought lights for the high school football field and gave local motels pens, which boast that Donna’s is “Your Biggest Bang for the Buck.”

Get off your butts and go help these girls out!