I am sure this ought get some interesting comments….that is if the post is read….most times the title alone gets the juices flowing for some.
We hear the term ‘spin’ daily….every issue that we think is important has a group that will make you believe their spin (propaganda)…..
But what is a ‘spin doctor’…..a spokesperson employed to give a favorable interpretation of events to the media, especially on behalf of a political party.
But let’s look at the idea…..
Ever since the ideological mastermind of modern public relations – Edward Bernays – suggested to modernize the word “propaganda” by calling it public relations, PR and Spin (a form of propaganda) had been with us. And, today, our world is overflowing with ideas that are shaping “professional” spin doctors.
The top ten firms employing rafts of spin-doctors are companies, for which most of us have probably never heard of, namely: Edelman, Weber Shandwick, BCW, FleishmanHillard, Ketchum, Brunswick, MSL, BlueFocus, Real Chemistry, (and my personal favorite) Hill+Knowlton. They are ready to give the pathologies of capitalism a nice face.
These propaganda companies – euphemistically re-labeled “PR firms” – employ thousands of communication experts. These firms seek to achieve what PR’s Godfather, the aforementioned Edward Bernays, had set out for them to do when he said:
“the significant revolution of modern times is not industrial or economic or political but the revolution which is taking place in the art of creating consent among the governed.”
Creating consent among “the governed” (as he called us) to have a positive, if not supportive, attitude to capitalism, is the job of public relations. Its spin is a form of propaganda. This is achieved, for example, through knowingly providing a biased interpretation of an event. Unsurprisingly, this also includes corporate campaigning to influence public opinion – creating a positive image – about companies, corporations, and ultimately – capitalism.
There is no better example of ‘spin’ than the current situation in Ukraine…..the media with the help of ‘spin doctors’ have the American people oozing with admiration for Ukraine’s leader…..they helped turn chicken manure into sirloin for the defense industry and in turn created a ‘hero’.
I admit that I have been leery of the Zelensky admiration society….there is something more there…..more than the orchestrated appearances and speeches.
It must be understood that escalation takes us in the wrong direction, because a war against a nuclear armed power can’t be won. Without this crucial realization the most impossible things become possible, like a hero saving the world. Of course it’s essential to have inspiration and motivation in trying times, but it’s also essential to be practical.
The reason why we should not admire Zelensky is because he doesn’t seem very committed to de-escalating the war. He has said that acquiring more weapons will definitely make him win the war; a powerful argument on its own, but when one considers that only a negotiated settlement can end the war, it dissolves into an impossible promise.
Zelensky’s seeming intransigence makes the possible solutions to the war even more bewildering. If a noble goal is to prevent a nuclear war, shouldn’t there be more emphasis on diplomacy? Yet Zelensky relentlessly implores the world for more and more weapons. Without any appearance of alternatives it’s very easy to assume that more weapons are the answer to ending the war and bringing peace.
I am not saying that we should totally abandon Ukraine….all I am saying is that there is always two sides and so far our cracker jack media gives one side and one side only….they seldom do what they were trained to do….look beyond and beneath every story.
‘Spin’ is just a more acceptable term for propaganda…the problem is few bother to check the stories out as a complete report of one side of the coin.
Where does your opinion come from….?
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“lego ergo scribo”