It is Christmas Eve and I would like to report on usual ways to get into the spirit of the holiday…..to some its family, others it is about the partying and others it is the shopping that puts them into the spirit….but I have found one that takes the cake…..

Competition has spiked among retailers this holiday season, and the sex industry is no exception. A Texas escort is trying to beat the competition by offering discounts to charitable customers who are willing to help needy children.

The escort, a 37-year-old from Houston who goes by “Shelby,” recently began marketing herself online as “Santa’s Little Helper.”

Shelby is competing for the attention of holiday Johns by advertising a pre-Christmas “Toys for Tots Special” to convince consumers to open their wallets for a “sensual” experience.

A review of her services by a John named “Wolfhunter” states that she charged him $200 an hour for a “pathway to utter euphoria and bliss.” With the “Toys for Tots Special,” this man would be entitled to double the bang for his buck.

Shelby also promised to “captivate your mind, and tantalize your senses,” and dared customers to “Try and Put My Fire Out!”

Shelby’s idea is not as innovative as it might seem. In fact, a similar ad was posted to an escort Website in December 2007. The ad ran under the headline “Santa’s Little Helper,” and stated, “This month, I am donating one unwrapped toy to Chicagoland Toys for Tots for every client I see.” The poster used the name Cadence. The profile has since been deleted, so it is unclear whether Shelby took a clue from the Chicago ad or whether she is somehow connected to Cadence.

Now the kids win, the “john” wins and the escort wins….what could be a better Christmas story that that?  Pop a smile on Santa’s face!