The fertility clinic operator who grabbed headlines with his promise to help parents create “designer babies” has backed away from the plan—for the moment.

Dr. Jeff Steinberg, director of The Fertility Institutes, earlier this year had offered parents the opportunity to select their future offspring’s hair, eye and skin color by genetically testing embryos.

After an outcry, he changed his mind. “Though well intended, we remain sensitive to public perception and feel that any benefit the diagnostic studies may offer are far outweighed by the apparent negative societal impacts involved,” according to a statement posted on the clinic’s Web site this week.

Fertility experts were quick to note that science didn’t support Steinberg’s marketing pitch. Although embryos created through assisted reproduction can be tested for some genetic defects, the science of selecting cosmetic traits based on DNA data is not even close to being well established.

“The truth is that we cannot (yet) reliably test embryos for eye color, hair color, skin tones and other ‘cosmetic’ features,” warned a statement from the Center for Human Reproduction, a fertility clinic. “It will still take years before all of this will become technically even feasible.”

Distaste for the service that Steinberg promoted was widespread. Writing on her blog The Fertility Advocate, Pamela Madsen, founder of the American Fertility Association, said:
“Some things do need to have some sacred space around it. And the creation of life and the end of life is one of those things that deserves sacred space.”

Is it just me or does this sound a lot like eugenics?