What About All This “Greenwashing”?

With all the predictions of catastrophic environmental damage being done by corporations a new term has entered into our vocabulary….”Greenwashing”.

But first a definition….

Greenwashing is a term used to describe a false, misleading or untrue action or set of claims made by an organization about the positive impact that a company, product or service has on the environment.

I recall after the Gulf oil spill BP set about giving their logo a more serene look with yellows and greens….but did little to change their disastrous practices.

Researchers have identified the threat greenwashing poses to a “nature positive” world, one where environmental decline halts and biodiversity outcomes improve. The research is published in Nature Ecology & Evolution

“As with the term ‘net zero,’ you’ll soon start to see the businesses you buy from, and the governments you vote for, making claims that they are being, doing, or contributing to nature positive. But to be clear, such an achievement is only possible if we fundamentally change how we run our society and economy.

“What we really need are standards, so that it’s clear what constitutes misleading information, and transparency, so that consumers and voters can tell the greenwash from the genuine efforts for change.”

https://phys.org/news/2023-09-greenwashing-threat-nature-positive-world.html

People should be wary of unfounded green credentials of companies whose greenwashing poses a direct threat to the environment, scientists have warned.

Can you think of any corporations that have friendly-up their approaches?

Do not be fooled….they may look environmentally friendly but it is only a mask to preserve their practices and profits….nothing more.

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