America’s labour unions are limbering up for a fight. They see a rare opportunity for Democrats to control the White House and both arms of Congress, and are determined not to let it slip by. They want universal health care and decent pensions, and protection against callous managers and foreign competition. With union membership tumbling in the private sector, they want an end to the rule that obliges workers to hold a secret ballot before unionising.
Overall, unions are catching up with business in the amount they spend on electioneering. In 2000, firms and their employees spent three times as much as unions. By 2006, it was only twice as much. And the unions’ money probably goes further. The AFL-CIO aims to deploy 250,000 campaign volunteers this year. And whereas other groups sometimes ring doorbells at random, unions know where their members live and have a good idea what each one cares about.
Thanks to years of diligent data-collection and a host of local volunteers, they can put someone on your doorstep who not only knows what is going on at your workplace, but can also give you a leaflet on the candidates’ positions on, say, health care, if that is your chief concern. Undecided voters in union households can expect as many as 30 visits, phone calls or fliers by November 4th.
Many union members are culturally conservative whites who might be expected to vote Republican, especially now that Mr Obama, rather than Hillary Clinton, is the Democratic nominee. But if suitably educated, they tend to vote with their pocketbooks, reckons Karen Ackerman, the AFL–CIO‘s political director. In 2006, three-quarters of those of its members who actually voted backed the candidate their union endorsed. “I think my gun rights are pretty secure,” says Bill Cowette, an electrician protesting against Mr McCain in New Hampshire. He worries more about the rising price of petrol and “companies going overseas”.
But the question is: Can the unions bring enough to the table to get voters to see issues their way? Or will the traditional white voters in unions just vote for the old white guy?