An idea whose time has finally come.

Pedalers of the world, unite! You have nothing to lose but your chains.

If you’ve ever been riding down the street and had your pants cuff ripped asunder, there may be a revolution at hand.

Trek Bicycle is part of a movement to bury the finger-pinching, pants-munching, rust-prone sprocket and chain, and usher in an era of belt-driven bikes that might have the inventors of the self-propelled transportation Schwinning in their graves.

Wisconsin-based Trek is introducing two models this holiday season that are chainless, instead using technology most often found in things like motorcycles and snowmobiles. While some smaller custom bike makers have used them before, Trek is the first to use the technology for mass-produced bicycles.

The nation’s largest domestic bike manufacturer is hoping to capitalize on a new group of urban pedal-pushers who are trading their cars for a more low-tech way to get around because of gas prices as well as health and environmental concerns.

The U.S. bicycle industry was a $5.4 billion industry in 2007, including the retail value of bicycles, related parts, and accessories through all channels of distribution, according to research funded by the National Sporting Goods Association. More than 43 million Americans age 7 and older were estimated to have ridden a bike six times or more in 2005, the industry group said.